Our Story

“Do not go where the path may lead, go instead where there is no path and leave a trail.”– Ralph Waldo Emerson

Creativity is my passion.  Building a fabulous website filled with designer overstock has been a thrilling and rewarding experience for me.  My beginnings in this industry began about 15 years ago while on a trip to Los Angeles and I couldn’t help but wonder “why don’t we have the shopping experiences in Canada with fabulous discount stores.”  This is where my journey began!

I was determined to discover how I could make this happen.  It was not an easy task, that journey took me on a 4 year adventure of flying around the United States, making contacts and gaining knowledge.  With only one large discount designer chain in Canada, as an independent I had no example to follow, so I  had to create my own wheel!  There is nothing better than a wonderful challenge!

As my journey progressed I discovered vital connections that sell authentic designer goods that come from major U.S. department stores or directly from the designers themselves.  Saying I was thrilled to have put all the pieces of my puzzle together is a understatement!  I was on top of the world!!

Before venturing to a online store I imported women’s clothing and operated a retail store for about 10 years.  Bringing in names like Ralph Lauren, DKNY, Tommy Hilfiger and more was even more rewarding as I immediately grew a tremendous following of women that couldn’t wait to see what was coming in next and couldn’t believe the sale prices!  I had some fabulous sales events in Vancouver where we were featured on many TV and news stations, when I donated $30,000 worth of clothing to Dress for Success.  I am a firm believer in supporting as many charities as possible.  My customers and Facebook fans are vital to my business being strong and this is why as often as I can I like to pay it forward.

Since deciding to go online and closing my store, as I decided I just couldn’t do both well, I see people now and then that take the time to tell me how much they miss my store.  I love the fact I have been able to make and keep such strong relationships.

I attempt to keep a personal touch with our website as well.  Every receipt a customer receives is signed by me, at times I will do the occasional wrapping, and I always personally respond to every comment on our Facebook page.  It’s my small way of keeping a connection with our customers.

Without a doubt this has been an extremely challenging and fulfilling experience.  I love to work, and I can’t wait to get up every morning and shop till I drop for my fabulous customers.  I am hoping to soon ad a chat feature on the website that will enable you to talk directly to me.  I can’t wait for that!

I look forward to hearing from you all soon!



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