“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Creativity is my passion. Building a fabulous website filled with designer overstock has been a thrilling and rewarding experience for me. My beginnings in this industry began about 15 years ago while on a trip to Los Angeles and I couldn’t help but wonder “why don’t we have the shopping experiences in Canada with fabulous discount stores.” This is where my journey began!
I was determined to discover how I could make this happen. It was not an easy task, that journey took me on a 4 year adventure of flying around the United States, making contacts and gaining knowledge. With only one large discount designer chain in Canada, as an independent I had no example to follow, so I had to create my own wheel! There is nothing better than a wonderful challenge!
As my journey progressed I discovered vital connections that sell authentic designer goods that come from major U.S. department stores or directly from the designers themselves. Saying I was thrilled to have put all the pieces of my puzzle together is a understatement! I was on top of the world!!
Before venturing to a online store I imported women’s clothing and operated a retail store for about 10 years. Bringing in names like Ralph Lauren, DKNY, Tommy Hilfiger and more was even more rewarding as I immediately grew a tremendous following of women that couldn’t wait to see what was coming in next and couldn’t believe the sale prices! I had some fabulous sales events in Vancouver where we were featured on many TV and news stations, when I donated $30,000 worth of clothing to Dress for Success. I am a firm believer in supporting as many charities as possible. My customers and Facebook fans are vital to my business being strong and this is why as often as I can I like to pay it forward.
Since deciding to go online and closing my store, as I decided I just couldn’t do both well, I see people now and then that take the time to tell me how much they miss my store. I love the fact I have been able to make and keep such strong relationships.
I attempt to keep a personal touch with our website as well. Every receipt a customer receives is signed by me, at times I will do the occasional wrapping, and I always personally respond to every comment on our Facebook page. It’s my small way of keeping a connection with our customers.
Without a doubt this has been an extremely challenging and fulfilling experience. I love to work, and I can’t wait to get up every morning and shop till I drop for my fabulous customers. I am hoping to soon ad a chat feature on the website that will enable you to talk directly to me. I can’t wait for that!
I look forward to hearing from you all soon!